Tapjoy App Monetization: Advertising and Offers
1. Introduction to TapJoy
TapJoy is a company working in a sphere of information and technologies. Its headoffice situated in the USA (San-Francisco) and it also has offices in other cities in America, Europe and Asia. Tapjoy offers a marketing platform for mobile apps and services both for advertisers and publishers/developers. TapJoy’s SDK is used for around 270 000. It allows reaching more than 520 million users monthly (around 2 million in a day). It also provides a worldwide reach of users.
2. Tapjoy Company Stats
Company is found in 2007
Employee count: 201-500 as of April, 2016 according to Linkedin.
TapJoy is represented by several official groups and accounts on social sites:
On Facebook: https://www.facebook.com/Tapjoy
On Google+: https://plus.google.com/101639236465706266625
On Twitter: https://twitter.com/tapjoy
On Youtube: https://www.youtube.com/user/Tapjoy
On Linkedin: https://www.linkedin.com/company/tapjoy
3. Information for Advertisers
TapJoy offers individually created awareness and driving leads. In works on increasing a number of users for an app. Tapjoy allows their advertisers to choose most suitable variants of promotion that would meet needs of a certain business. The company also provides advertisers with a constantly renewed statistics and data on language, geographical position, device and other non-personal characteristics of users. This allows to use targeting tools effectively and to reach good results.
4. Information for Publishers (Developers)
TapJoy offers an only solution for all developers trying to make it adoptive for each developer. Tapjoy determine their mission as developing an opportunity to personalize the way publishers monetize and engage their users. TapJoy offers tools for analysis and targeting that allows not only to provide reach to those users who are more likely to be interested in offered app but also can predict future value of every web-user. It offers more than 500 million reachable users monthly.
5. Account Help
Head office address: 12th Floor San Francisco,CA 94104, the USA
Site provides an opportunity to send support request online: https://support.tapjoy.com/supportal/
FAQ/Knowledge Base URL: http://dev.tapjoy.com/faq/
TapJoy constantly creates new working places and invites new specialists to join the team. Alongside with standard working conditions the company offers paid days off, vocation, sick-time and holidays it also supports desire of employees to stay fit, company also provides meal daily and a catered lunch every week. TapJoy also organizes office-exchange programs when company’s employees migrate from one office to another in order to meet colleagues, exchange experience and enjoy changes.
TapJoy posts information on current vacancies on the corporate site: https://home.tapjoy.com/info/about-tapjoy/careers/
7. Editor’s TapJoy Review
TapJoy is a company based in the USA in 2007. With a head office in San-Francisco it also has offices in Chicago, New York, Los Angeles, Santa Barbara, Boston, Atlanta, London, Shanghai, Beijing, Tokyo and Seoul. The company works in spheres of Rewarded and Mobile Advertisement, Rich Media and Analytics. TapJoy provides a platform for marketing, advertisement and monetization for mobile apps. It also offers an access to data on users and predictive analysis. The information is aimed for reaching most valuable auditory for each app.
Among main partners and investors of TapJoy there are: D.E. Shaw Ventures, J.P. Morgan Asset Management, North Bridge Venture Partners, Rho Ventures and InterWest Partners.
Currently company has 201-500 employees as they mentioned in their Linkedin profile in April 2016.
TapJoy has a reach to 520 million users monthly. The company’s SDK is used for around 270 000 apps.
TapJoy created solutions both for advertising and monetizing apps.
The company offers creating awareness and driving leads alongside with attracting more users for advertisers. Advertisers can choose from two solutions: TapJoy Rich Media and TapJoy Video Plus.
It also offers single solution for developers that can be personalized to due needs and requirements of each client.
The company has also developed tools for detailed analyze and prediction that helps to determine value of each user and to reach those of them who are more likely to converse.
The company provides 24/7 support to its customers with e-mailing and through a built-in form that is accessible on official site. It also created a FAQ page where most frequent questions are systematized and answered.
TapJoy also has public accounts and communities/pages in most popular social sites and platforms such as: Facebook, Linkedin, Twitter, Google+ and Youtube.
The company is opened for new partnership offers and also in constant search for experienced specialists and other employees, providing all information on opened vacancies on official site and partly in Linkedin profile. The company creates friendly corporate culture, providing support for employee’s active life and sport. TapJoy also provides a daily meal and a catered lunch once a week. TapJoy strongly support experiential exchange of specialists between company’s offices.